Zagora Resort & Spa is a collection of luxury hotel properties with Moroccan-inspired design at their core. I designed a suite of location-specific logo marks for three properties — Palm Desert, Scottsdale, and Miami — each rooted in local flora and tailored to reflect the personality of its destination. The marks were then extended into a brand standards booklet.
Palm Desert, CA
The agave plant is native to the southern United States. This graphic is the logo mark that is applied to the Zagora Resort & Spa in Palm Desert, CA. It represents the essence of Palm Desert by encompassing sophistication and flare. The Palm Desert destination also includes an organic juicery, which only uses agave to sweeten their beverages.
Scottsdale, AZ
This stylized cactus brings youth to our Zagora Resort & Spa in Scottsdale, AZ. This graphic freshens up our brand by appealing to a different demographic. This graphic channels the essence of the Engelmann Prickly Pear cactus, which is found from California to MIssissippi. The contrasting forms of round and sharp edges, make this logo mark visually appealing.
Miami, FL
This minimalistic rendition of a palm tree mirrors the simple, elegant design of the Zagora Resort & Spa in Miami, FL. The Miami property is covered in palm trees to enhance the stay of each guest by adding color and shade. Palm trees are timeless and the universal language for relaxation and vacation. This youthful logo mark is the perfect combination of day and night.